01 — The Audit
We've been listening.
Before writing a single word of this proposal, we studied your content, your brand, and your customer experience. Here's what we found.
Your content team has genuine musical taste.
The track selection across your Instagram and TikTok isn't accidental — it's deliberate. Every piece of music breathes with the visual, syncs with the edit, and reinforces the coastal, refined energy of Twina. This is harder than it looks, and your team does it well.
A brand identity worth protecting with sound.
Twina doesn't present itself as a fish restaurant. It presents itself as a lifestyle — Jeddah's Red Sea heritage, elevated. The visual brand is premium, editorial, and proud. That level of investment in identity demands a sonic layer to match it.
Every film ends in silence.
We watched them all. Every beautifully shot, perfectly edited piece of content fades to a black screen — static logo, no sound. It's the equivalent of a song with no final chord. A sonic logo at that moment would change everything about how viewers remember Twina.
The gold standard — Netflix
Three seconds. One sound. Instant recall — anywhere in the world. This is exactly what Twina is missing.
The fresh fish section needs its own world.
A live seafood display is one of the most immersive, theatrical moments in any high-end restaurant. Right now, that space shares its atmosphere with the rest of the dining room. A dedicated ambient soundscape — deep, oceanic, alive — would make it a destination in itself.
Reference — Our Approach to Soundscapes
A 30-minute immersive soundscape commissioned for the City of Medina — the same craft and depth we'd bring to Twina's fish section.
Touchpoints that haven't found their sound.
IVR hold music. In-store playlists. Branded events. Each one is a moment Twina occupies in the customer's world — and none of them currently speaks with a single, recognisable voice.
Scaling without a sonic system is expensive.
The franchise model is already moving. Every new Twina location is a new sonic environment — and without a defined sound system, every opening starts from scratch. One sonic identity, built now, protects every location that follows.
